How an Epidemic of Equinus Created a Successful Retail Pedorthic Business
Heel elevation in footwear may be the most fundamental and significant cause of foot pathologies in our society. There are no scientific studies that I know of that prove what I have learned over the past 5 years. However, the anecdotal evidence is over whelming.
To give you a bit of a background story, I’ll begin by saying, I’ve practiced Pedorthics since 1990.
I partnered up with a fellow that owned a Birkenstock specialty store in the downtown area. I was already in the business of making custom Birkenstocks for the Podiatric market so the relationship was a natural one.
We began by marketing ourselves to local doctors, PTs, Chiropractors and Podiatrists. Boise is an active community and since many of the medical professionals are runners, cyclists, skiers and hikers themselves, my skills and background in this area quickly gave me a reputation among referring physicians, many becoming my clients.
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