Swix C.E.O. gets importance of Nordic ski orthotics
My flight from Minnesota to Boise after the American Birkibeiner race was canceled. While stuck in a hotel overnight, I ran into Steve Poulin, the CEO of Swix Sports.
Steve told me that the importance of a flat ski for glide cannot be overstated. He thinks the Nordic ski community needs to look much more closely at the interface of the foot to Nordic boot to ski in both classic skiing and skate skiing.
We hope to continue the conversation in the next few months.