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Swix C.E.O. gets importance of Nordic ski orthotics

My flight from Minn. to Boise after the American Birkibeiner race was cancelled. While stuck in a hotel overnight I ran into Steve Poulin, the President of Swix Sports. He told me that the importance of a flat ski for glide cannot be overstated. He thinks the Nordic ski community needs to look much more closely at the interface of the foot to Nordic boot to ski in both classic skiing and skate skiing. We hope to continue the conversation in the next few months. Thanks Steve.

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